Today, AWS Entity Resolution launches a new capability to help you link and enhance your records with trusted data service providers including LiveRamp, TransUnion, and Unified ID 2.0 (UID2) in a few steps. With this launch you can connect your records with trusted industry IDs including RampID, Unified ID 2.0, and TruAudience. You can also enhance your records with insights such as demographic attributes to better understand, reach, and engage your customers, while minimizing the movement of your data and eliminating the need to write custom code to map your records with these providers.