Today, AWS announces that partners can associate one or more AWS Marketplace solutions and product listings from their AWS Marketplace catalog directly to co-sell opportunities in AWS Partner Central. Previously, opportunities required partners to use solutions specially created for co-selling, which meant partners managed their solutions for the AWS Marketplace catalog and solutions for co-selling separately. Partners can now associate their existing AWS Marketplace listings with opportunities to track fulfillment more effectively.

When creating or editing an opportunity in AWS Partner Central in the AWS Console, Partners can select one of the following options: (1) AWS Marketplace solutions and products, (2) AWS Marketplace solutions only, (3) AWS Marketplace products only, or (4) Other. Partners can associate up to 10 AWS Marketplace Solutions and up to 10 AWS Marketplace Products with a single opportunity. This includes AWS Marketplace listings within AWS accounts that have an established subsidiary account connection. The same capability is available programmatically through the AWS Partner Central Selling API. To progress an opportunity to the Committed or Launched stage, an AWS Marketplace Solution, AWS Marketplace Product, or Partner Solution must be associated.

This capability is generally available in AWS Partner Central in the AWS Console. To learn more, review creating an opportunity and attach AWS Marketplace listings to ACE opportunities guides, or explore how to leverage the programmatic implementation option with the AWS Partner Central Selling API.