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RISHI RAJ S GERA

Chief Solutions Officer, Magic Edtech

RISHI RAJ S GERA

Chief Solutions Officer, Magic Edtech

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Amazon Connect Customer expands automated performance evaluations to Malay

Advanced learning
    • By Rishi Raj Singh Gera
    • No Comments on Amazon Connect Customer expands automated performance evaluations to Malay
    • September 2, 2026

Amazon Connect Customer expands automated performance evaluations to Malay

Amazon Connect Customer now automates evaluations of human and AI agents in Malay using generative AI. Managers define custom evaluation criteria in natural language and receive AI-generated evaluations with justifications in their preferred language. Performance evaluations also supports cross-language evaluation and can complete assessments in English, even when the conversation is in Malay. This enables multilingual contact centers to use a standardized evaluation framework across languages.

This feature is supported in 8 AWS regions including US East (N. Virginia), US West (Oregon), Europe (Frankfurt), Europe (London), Canada (Central), Asia Pacific (Sydney), Asia Pacific (Tokyo), and Asia Pacific (Singapore). For information about Amazon Connect pricing, please visit our pricing page. To learn more, please visit our documentation and our webpage.

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